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Press release: "Empowering SMEs and Enterprises through Digital Transformation" – TrueBusiness, Google, and StreetSmart Partnership Driving Growth

Mission:

The "TrueBusiness Digital Adoption Campaign" aimed to accelerate digital transformation for both small and medium-sized enterprises (SMEs) and larger enterprises by providing essential tools, technologies, and resources that foster business growth and operational efficiency in the digital era. To achieve this, TrueBusiness partnered with Google and StreetSmart, combining expertise in telecommunications, cloud technology, and digital training to deliver a comprehensive solution addressing the diverse needs of businesses across different scales in Thailand.

Challenge:

Barriers to Digital Adoption Across Business Sizes: While SMEs often face challenges related to a lack of resources, knowledge, or cost concerns, larger enterprises may struggle with the complexity of integrating new digital systems into established operations. The campaign needed to offer solutions that catered to both ends of the spectrum.

Standing Out in a Crowded Market for Digital Services: With multiple providers offering digital solutions, the partnership had to differentiate itself by delivering an integrated, scalable approach to digital transformation that provided tangible benefits for both SMEs and larger businesses.

Solution:

The collaboration between TrueBusiness, Google, and StreetSmart provided an adaptable, impactful solution through three key approaches tailored for both SMEs and enterprises:

Comprehensive Digital Solutions for All Business Sizes:

The partnership delivered a range of integrated solutions, including TrueBusiness's high-speed internet services, Google’s cloud-based tools and productivity solutions, such as Google Workspace, and customized training from StreetSmart. This combination provided a versatile package that could be scaled to suit the needs of smaller companies looking for essential tools, as well as larger enterprises seeking to integrate cloud solutions across multiple departments.

SMEs benefited from bundled packages offering basic connectivity and essential tools to kickstart their digital journey, while enterprises were able to adopt more advanced cloud solutions and data management systems to enhance existing processes and drive efficiency.

The partnership ensured that businesses could find the right mix of services to fit their requirements, regardless of size, creating a solution that was both flexible and comprehensive.

Tailored Training and Expert Guidance for SMEs and Enterprises:

The campaign offered workshops and webinars that addressed key topics such as cloud computing, digital marketing, data analytics, and cybersecurity, with content adapted to different business needs. For SMEs, the focus was on practical, entry-level skills, while enterprises received insights on advanced topics like big data analysis and enterprise-grade security solutions.

TrueBusiness, Google, and StreetSmart provided expert-led consultations for businesses to help develop customized digital strategies. SMEs received guidance on building a foundation for digital growth, while enterprises were assisted in navigating complex system integrations and optimizing multi-department workflows.

By addressing the varying levels of digital maturity across businesses, the partnership was able to foster digital confidence and capabilities, ensuring that companies could effectively adopt and utilize new technologies.

Flexible Financial Solutions and Incentives for Both SMEs and Enterprises:

To make digital transformation accessible, the campaign introduced financial incentives and flexible pricing models that catered to businesses of different scales. Subsidies, discounts, and installment payment plans made it easier for SMEs to invest in digital tools, while larger enterprises benefited from tailored pricing for bulk service adoption and long-term contracts.

Google provided cloud service credits, and StreetSmart offered free initial training sessions, allowing businesses to try out new technologies before committing to full integration.

These financial solutions helped lower the entry barrier for digital adoption, making it a more appealing and practical choice for businesses at various stages of growth.

Results:

Over 7,000 businesses, including SMEs and large enterprises, engaged with the campaign, demonstrating strong interest in the digital solutions offered by the TrueBusiness-Google-StreetSmart partnership.

A 30% increase in new digital service subscriptions across various business segments, showing the effectiveness of the campaign in encouraging companies to adopt and expand their use of digital tools.

High satisfaction rates reported across both SMEs and larger enterprises, with businesses experiencing improved efficiency, increased productivity, and enhanced digital capabilities.