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Case Study: "Ragnarok Tactics II" – Launching a Tactical RPG in a Competitive Mobile Gaming Market

Mission:

The mission of the "Ragnarok Tactics 2" campaign was to launch the latest installment of the popular Ragnarok series and appeal to fans of Tactical RPGs. With stunning graphics and a captivating storyline, the game was designed to meet the needs of strategy gamers and fans of the original Ragnarok Online. Our task was to promote the game, expand the player base, increase downloads, and drive engagement through digital marketing strategies.

Challenge:

Highly Competitive Mobile Gaming Market: With numerous Tactical RPGs launching at the same time, attracting and capturing players' attention was a significant challenge.

Player Retention: Keeping players engaged and ensuring they return to the game regularly required delivering fresh, exciting content and creating an unforgettable in-game experience.

Solution:

App Campaign to Increase Game Installs:

We utilized Google App Campaign and Facebook App Install Ads to promote "Ragnarok Tactics 2," targeting users with a strong interest in mobile Tactical RPGs and former Ragnarok Online players.

To capture attention, we created a variety of engaging content such as gameplay videos, character graphics, and teaser trailers that showcased the exciting elements of the game. These creatives effectively highlighted the game's tactical features and immersive graphics to entice users to download.

Using Player Data for Campaign Optimization:

We analyzed player behavior data, including time spent in the game, playing patterns, and in-app purchases, to optimize the campaign for better performance.

We employed Audience Segmentation to precisely target users, focusing on retaining existing players and attracting new ones with similar profiles by using Lookalike Audiences. This method helped expand the reach to potential players who shared characteristics with those who had previously engaged or made purchases within the game.

Results:

Increased game installs by 40% within the first two months of the campaign, with over 500,000 downloads achieved.

Improved player retention by 25%, driven by targeted re-engagement strategies, ensuring more players returned to the game and spent longer periods within it.

Boosted revenue from in-app purchases by 15%, thanks to personalized offers and promotions that resonated with players.