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Case Study: "Kao Supassara Builds a Custom PC at iHAVECPU" – Leveraging Celebrity Endorsement to Boost Awareness and Sales

Mission:

The campaign aimed to enhance brand awareness for iHAVECPU and drive sales growth, specifically targeting younger customers who value celebrities and influencers in their everyday lives. We were tasked with planning and executing a digital campaign using a celebrity-driven approach to generate buzz on social media and stimulate product purchases.

Challenge:

Creating Content That Resonates with the Target Audience: While featuring a popular celebrity like Kao Supassara could attract attention, the challenge lay in crafting content that truly resonated with the audience's interests and selecting the right channels to strengthen the brand connection.

Solution:

Celebrity Endorsement and Social Media Buzz: 

We centered the campaign around Kao Supassara's visit to iHAVECPU’s Ramintra branch, where she customized a computer setup. The campaign featured video content of her building the PC, discussing tech preferences, and sharing insights into her daily digital life. This created relatable and engaging content that appealed to tech enthusiasts and Kao's fanbase alike.

Maximizing Online Engagement: 

We promoted the content across key social platforms, including Facebook, Instagram, and YouTube. The strategy aimed to generate maximum visibility by leveraging Kao’s popularity and encouraging user interactions through comments, shares, and engagement-driven content such as polls and Q&A sessions.

YouTube Channel Growth: 

We optimized the iHAVECPU YouTube channel with the campaign's video series, including behind-the-scenes content, tutorials, and product reviews related to the PC build. This helped attract tech-savvy viewers and gaming enthusiasts.

Results:

Online awareness and engagement increased by 50%, with a noticeable uptick in social media interactions, especially on platforms like Facebook and Instagram.

YouTube channel subscriptions grew by 10% following the campaign, with a significant rise in comments, shares, and viewership, demonstrating increased interest in iHAVECPU's content